Everyone hates yucky cookies and bland brands
A brand without storytelling reminds me of those cookies I baked when I was 10 years old — tasteless and hard to swallow. Sure, you could smack some jelly on those bad boys but at the end of the day it is what it is — lacking substance.
Our brains crave stories. It’s the reason why there are best-selling books, blockbuster movies, and why we check customer reviews before making a purchase.
I humanize your brand and help bring in da cha-ching by weaving strategic storytelling into personality-packed copywriting.
Gizelle’s wisdom, humour, and success combined with her punchy take-aways and straight-up GOLD in messaging know-how make for the most enjoyable read.
Your stories hold the key to your success, and Gizelle teaches you how to use them to stand out in a noisy world.
I highly recommend for anyone who wants to build a brand that is unique and tell a story that connects. I was amazed at the valuable information Gizelle delivered.
Gizelle’s bitesize bio (because who has time to read 800 words)
I’m a communications strategist and copywriter living in Kingston, Jamaica with my breakdancing husband Kevin, sugar dumpling son Gabriel, and energetic dog Zipper.
More importantly, I’m a Jesus-lovin’ Netflix junkie and probably the most outgoing introvert you’ll ever meet.
Throughout my career I’ve worked with startups, nonprofits, and Fortune 500 companies and have written for major international publications like the Huffington Post, Thrive Global, Wonder Forest, and Caribbean POSH.
I love storytelling. I even wrote a book about it. Even though I’d been working in communications since the first iPhone came out, it wasn’t until I became the head of communications for the Richard Branson Centre of Entrepreneurship – Caribbean that I realized that storytelling was my thing.
The results? Case studies that attract new clients, media features that increase brand awareness, annual reports that make investors smile, and sales pages that skyrocket revenue.
Gizelle shined bright like the star that she is. She took over the MarComms department during my transition to CEO and she ran with it. She is a communication and digital marketing guru and an amazing asset to the Centre. Her get-it-done approach allowed the Branson Centre to create valuable assets and kept the brand top of mind.
Do you have a kickass brand?
Whether you’re just starting out or have been in the business game since VHS tapes were cool, you my friend may still be the owner of a kickass brand. If so, you’re my kinda client.
MISSION-DRIVEN
You are clear on your values and are determined to serve. It’s more than just making money, you want to make a positive impact.
EXPERT
You know your stuff. There’s no need to do a deep dive into your mental archives to figure out the value you provide to clients.
CHEERLEADERS
People are impressed with the good work you do. Need a testimonial? No problem. You have a tribe of die-hard humans.